Australian regulators pull the adverts on impotence
Drive down a highway in Australia and you’re likely to see a billboard with the burning question of the day, “Do you want longer lasting sex?” You can think about did they ever think about auditory of readers that will see this advertisement.
I suppose the target market is middle-aged males. The research in Australia shows that only 11% of men who have erectile dysfunction get any treatment. That’s a remarkable finding from a survey. Where do the other 89% of men live their lives? How can they not know about Viagra and how easy it is to get a prescription or buy it online? Frankly, I don’t believe men answer surveys of this type with complete honesty. Be that as it may, men who have problems of impotence are likely to slow the car and read carefully. Suppose they have children in the car with them. Are those same men going to want to answer the inevitable questions, “Do you want a longer sex, Daddy?” or “That’s what Mummy wants!” Parents almost always don’t want to be put in the situation of having to explain sex to their own children. It should all be left to come naturally when they have their first chance on their wedding nights. And what about the religious and high-minded who think that it is never appropriate to talk about sex in public (or most anywhere else for that matter - never sure how these people reproduce)? And these adverts were soon became prohibited.